Who do these guidelines apply to?
These guidelines apply to Numonyx employees, customers, licensees, consultants, outside vendors, and other third parties.

If you are a licensee of a Numonyx trademark or logo, the license agreement that you signed with Numonyx may have special trademark and logo usage guidelines different than the guidelines set forth here. If so, please follow the special guidelines provided to you pursuant to your license agreement. If you are a Licensee, but have been provided no special guidelines, then follow these.

Using Numonyx trademarks and logos
You may refer to Numonyx products and services by their associated Numonyx trademarks and service marks, so long as such references (a) are truthful, fair, and not misleading, and (b) comply with these Guidelines, which may be modified by Numonyx from time to time.

Specifically:

• Follow the trademark golden rules.
• Use the appropriate trademark symbol and trademark acknowledgment of Numonyx ownership of the marks and/or logos in question.
• Do not incorporate Numonyx trademarks or logos into your own product names, service names, trademarks, logos, or company names, and do not adopt marks or logos that are confusingly similar to Numonyx marks and logos.
• Third-party use of Numonyx logos requires written permission from Numonyx. If you are interested in obtaining permission to use a Numonyx mark or logo, contact Numonyx Corporate Marketing at branding@numonyx.com.

Trademark Golden Rules

• Always use a trademark as an adjective, accompanied by an appropriate and approved noun. Do not use a trademark as a noun. Do not pluralize a trademark or make it possessive (which would be using it as a noun). Do not join a trademark to other words, symbols or numbers, either as one word or with a hyphen. And do not abbreviate a trademark.
• Always use the proper spelling and the proper trademark symbol. For the trademark symbol, the superscript or subscript mode is preferred, but if it is not available, use parentheses: (TM), (SM) or (R).
• Always use trademarks and brand names in the ways they were intended to be used. Do not use them for goods or services for which they were not originally intended.  Do not alter them in any way. Do not make puns out of them or portray them in a negative light.
• Numonyx® Axcell™ trademark use (PDF)
• Numonyx® Forté™ trademark use (PDF)
• Numonyx® Krypto®  trademark use (PDF)

International Communications
The Trademark Golden Rules apply worldwide. The trademark symbol to be used with each of the Numonyx trademarks should be used consistently worldwide.

Properly footnote and acknowledge trademark ownership, preferably identifying Numonyx marks as being owned by Numonyx B.V., e.g., [Mark] is a trademark or registered trademark of Numonyx B.V. or its subsidiaries in other countries.